Mission

Mission

Mission

Uniquely Different

Uniquely Different

Uniquely Different

Budgeting is as old as Money.

Budgeting is as old as Money.

Budgeting is as old as Money.

So we’re redesigning it and building a movement that protects your interests and your finances. Our beliefs are expressed below.

So we’re redesigning it and building a movement that protects your interests and your finances. Our beliefs are expressed below.

So we’re redesigning it and building a movement that protects your interests and your finances. Our beliefs are expressed below.

Budgeting has not evolved for today’s consumer



Budgeting has been confined to a one-size-fits-all approach for far too long. It's been about downloading your financial data and slotting them into predetermined categories that may or may not reflect your unique or ever changing lifestyle. But let's face it: you're anything but one-size-fits-all.


Today, financial management is more cluttered, overwhelming, and frustrating than ever. Not only is it a hassle, it requires immense discipline and time on your part to execute well.


Your finances are filled with demands on your resources, emotions, and thoughts. It's time to push back. You deserve control over your finances without all the clutter and to-do’s.


You deserve a platform that fits your unique needs, that doesn’t require immense discipline to execute well. That is there for you, when and where you need it. 


That's us, that's Luuna.

Invisible forces impact us and our wallets




In a digital age where every tap, swipe, or click seems to guide our spending decisions, it's easy to feel like we're losing control of our financial destinies. Behind the scenes, invisible forces lurk, subtly shaping our choices and leading us down paths we didn't intend to take.


These unseen influences operate like silent puppeteers, manipulating our desires and impulses with precision. From targeted advertisements tailored to our preferences to persuasive messaging that tugs at our heartstrings, these forces work tirelessly to guide our financial behavior.


But as these invisible forces tighten their grip, many of us find ourselves feeling powerless to resist. Despite our best intentions, we succumb to the allure of instant gratification, often at the expense of our long-term financial well-being.


We need new ideas, new ways to rebuild postive financial habits and behaviors within this modern ecosystem and new tools against the machine of consumerism.


We’re taking this challenge on.



We’re obsessed with improving how we interact with money




Modern money management apps are chock full of features, but they lack an updated philosophy. Existing software doesn’t attack the bigger problem consumers face everyday. It’s not about building a budget with rapid ease, it’s about how we protect our budget in the trenches of spending temptations every single day. Money management and budgeting is no longer black and white, it’s integral to our everyday behaviors and habits.


What’s missing is a new approach built on the foundations of human cognitive behavior and seamlessly blended technology. This is a completely new philosophy on how we think about our relationship with money. Luuna’s got it. With an elegant and simple approach, novel design, and integrated data set, Luuna helps you win financially.


Luuna is launching Beta and will be available on iOS to start. Use Luuna, and follow The Luuna Movement, and you’re guaranteed to level-up. You take the reins of your finances, refusing to let external influences sway your choices.


You spend money every day — you might as well master it. Few things are as satisfying as finally cracking the code and getting good at something you’ve been struggling with forever.


We’ll help you get there.



Crafted for the conscious consumer

The modern way to protect your wallet.

Crafted for the conscious consumer

The modern way to protect your wallet.

The modern way to protect your wallet.

Crafted for the conscious consumer